Ghostwriting

Duct Tape Parenting

I was lucky enough to work with Vicki Hoefle and her team. I worked on the following: Parenting on Track copy, workshop courses, event marketing, Duct Tape Parenting (the Adlerian-based parenting nonfiction book), and then the entire brand afterward. We hit Pinterest hard, and backlinked to blogs, book reviews, sales pages, merch, and the website. It involved press pitches and post-publishing press. Pre-Canva, I made many graphics to create a massive storytelling brand experience. This was fun!