Young girl in roller skates holding a paper and a shopping bag, dressed in a white long-sleeve shirt and red shorts, skating outdoors at dusk.
A woman with blonde hair, wearing a red dress with turquoise jewelry, is smiling and holding a large lobster.
A young girl with blonde hair lying on her stomach on a bed, coloring in a book with crayons.
A small piece of paper with a motivational quote that says, 'Your seemingly lofty dream will come true.' The quote is attributed to Panda Express.
A black and gray tattoo of a woman with long hair, wearing a flower crown, jewelry, and an expressionless face, surrounded by flowers and leaves on her upper arm.
A woman standing on the beach near the ocean shoreline, with waves in the background.
Woman with long blonde hair, wearing dark sunglasses and a black shirt, sitting at a table with a coffee drink, in front of a large, colorful butterfly mural featuring mountain and landscape scenes.
Two women smiling and sitting close together in a room with empty chairs in the background.
Woman wearing a large sun hat holding a slice of watermelon at an outdoor event with many seated people and trees in the background.

About Me

I work at the intersection of creativity, strategy, and storytelling. Over the years, that’s meant wearing a lot of hats — from co-founding an early crowdfunding startup to ghostwriting a bestselling parenting book, managing musicians, and building digital content for artists and brands.

My creative career began as a co-founder and Chief Creative Officer of Inlu.com, an “in lieu of gifts” giving platform launched (and sadly, crashed) before crowdfunding had a name (RIP Inlu). Despite taking an emotional "L” (failure is a rough lesson), the experience shaped my relationship with content, UX, web copy, and emerging digital behavior.

During this time, I also worked extensively in freelance copywriting and digital marketing — writing product and ad copy for brands like Burton Snowboards, SEO-driven content for a parenting platform, and a wide range of brand, web, and event copy for small businesses. I later ghostwrote and promoted work for parenting coach Vicki Hoefle’s Duct Tape Parenting.

With a background in education and psychology, storytelling has always been my go-to. I spent ten years teaching English, and I consider it wildly (pun intended) helpful to supporting my creative career. Today, I have found a sweet spot — creating vertical video, writing websites, sending press materials, and planning creative campaigns with people I like.

Let’s work together.